I went through a lot of ideas of names but wanted to portray the ownership of the radio as the idea was to create it yourself. Once you put effort into creating something there is a sense of pride that we felt needed to be included. That is why I came up with the name U-wave (an internet radio made by you). Then I needed to merge the letters to allow flow and consistency in the logo. That is why I went for the design you see above. I also felt the radio antenna at the end of the ‘e’ allowed flow and fluidity to finishing the logo.